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| Ballast
Resistor |
| Speed-charge
ambulanceman 'to plead not guilty'
An ambulance
driver who was charged with speeding while delivering a life-saving
organ is to plead not guilty.
Mike Ferguson
was not in court as a letter from his defence team was read
out asking for an adjournment of the case for a trial date
to be fixed.
The senior
driver with West Yorkshire Metropolitan Ambulance Service
could lose his licence, or even his job, if the prosecution
against him goes ahead.
The 56-year-old
was in an official vehicle with blue lights flashing when
he was allegedly clocked at 104mph on the A1 in Lincolnshire
and Cambridgeshire.
Mr Ferguson,
who has an unblemished record of over 30 years' service, had
been asked to transport a liver from St James's Hospital in
Leeds to Addenbrooke's Hospital in Cambridge in the early
hours of January 16.
He was
charged with speeding by Lincolnshire Police and his case
was opened at Grantham Magistrates' Court today.
A letter
from Mr Ferguson's defence team was read out to the court
by the clerk, asking for an adjournment.
The prosecution
did not oppose the move and the case was adjourned for two
weeks, for a trial date to be fixed on June 11.
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| Chrysler
Carrys the Zero Til Summer End |
Chrysler
extends financing
Reuters
June 02, 2003
Detroit
DaimlerChrysler's Chrysler unit said on Monday that it was extending
interest-free financing deals on most of its vehicles through
Sept. 2.
The 0
percent loans, for up to 60 months, will be offered in conjunction
with what Chrysler described in a statement as its single
largest national sales program, a three-month advertising
campaign that automaker said would cost it about $100 million.
The campaign,
dubbed the "Summer Sales Drive," will include more
than two dozen new 30-second TV ads, new radio spots and a
new national print campaign, Chrysler said.
In addition
to free financing on most Chrysler, Dodge and Jeep vehicles,
the company said it would also continue offering cash rebates
totaling as much as $4,500 on some new cars and light trucks.
The advertising
and incentives campaign comes against the backdrop of cutthroat
competition in the auto industry, which has seen a renewed
and costly incentives push in recent months as automakers
seek to prop up sagging sales and offset the effects of the
sluggish U.S. economy.
Jim Schroer,
who resigned as Chrysler's top marketing and sales executive
last Friday, had been a leading critic of big rebates and
cheap financing deals, saying they were destroying the profitability
of Detroit's automakers.
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| DCX
Blows The Hummer Case |
DCX
drops all trademark claims against GM
By K.C. Crain
Automotive
News
June 02, 2003
DaimlerChrysler
has dropped all claims against General Motors that the design
of the Hummer H2's grille infringed on the Jeep grille design.
DaimlerChrysler
claimed the H2 grille, which features seven vertical slots,
looked too much like the Jeep grille design, which also contains
seven vertical slots.
In February
2002 the United States District Court for the Northern District
of Indiana denied a request by DaimlerChrysler for a preliminary
injunction against GM over the grille design issue.
DaimlerChrysler
appealed that ruling, but was turned down last November by
the 7th U.S. Circuit Court of Appeals.
On May
19, DaimlerChrysler agreed to a final judgement in the case
in the U.S. District Court.
The dispute
revolved around the shared history of Hummer and Jeep. The
former American Motors Corp. purchased Jeep in 1969, establishing
a military vehicle division called AM General and a separate
Jeep division for mass-market vehicles.
In 1982,
American Motors spun off AM General. The former Chrysler Corp.
purchased American Motors, including Jeep, in 1987.
AM General
developed the Humvee for the military, and later the Hummer
for civilian customers. AM General, an independent company,
assembles the H1 and H2, but GM owns the brand and marketing
rights.
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I
wish he'd steal my car...
...and restore it, and paint it.. and return
it.. |
Boy
Discovers Stolen Vehicle Parked At Scene Of Crime
Neighbor Allegedly Brings Stolen Car Back After Paint
Job
KANSAS CITY, Mo.
Danny Drummond couldn't believe his eyes when it happened, but
by grabbing the wrong keys, he helped solve a crime, KMBC's
Jim Flink reported.
A
1999 Camero was stolen 14 months ago from the parking lot
of the apartment building where Danny, 15, lives with his
father. When Danny grabbed the old set of keys by mistake
to get inside his father's car, the doors to the car parked
next to it unlocked.
The Camero
was a different color and had a different identification number
than the stolen vehicle, but the boy's father says his neighbor
stole the car, Flink reported.
"I think he stole the car, stored it, rebuilt it, and
then two months ago, brought it back -- just 30 feet from
where he stole it," Tom Drummond said. "We were
both shocked when (the key) unlocked the doors, but when police
took the keys and turned on the ignition -- we were even more
shocked."
Police
raided the suspect's home Wednesday.
Steve
Downing, who works at the city tow lot, saw tampering on the
Camero when it was brought in.
"They
noticed a lot of over spray. The interior had been repainted,"
he said.
As
bizarre as the case might sound, the suspect might have gotten
away with the crime if he had spent a few hundred dollars
to have the keys changed, Flink reported.
"If
he would have just removed the chip and switched the keys,
it would probably have been years before anybody noticed it,"
Downing said.
Danny
said the discovery was just a mistake. But the suspect who
brought a stolen car back to the scene of the crime made a
bigger mistake, Flink reported.
The
suspect denied the allegations. Police continue to investigate.
No charges have been filed |
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General
Motors admits it sucked.
Not clear on the "still suck" part. |
GM
ads take high road while admitting bumps
May 29, 2003
By Jeffrey Mccracken
Free Press Business Writer
General Motors Corp. will launch a nationwide ad campaign next
week to admit something many consumers already knew: GM made
some poor vehicles in the 1980s and 1990s.
Admitting
its past blunders in a newspaper and magazine campaign is
an unorthodox attempt by GM to attract the roughly 40 percent
of auto buyers it says won't even consider GM products.
Ads will
begin running next week in USA Today, the New York Times,
Wall Street Journal and other national and regional publications.
TV ads may follow.
In part,
GM is trying to polish an image tarnished by low-quality cars
such as the Chevrolet Chevette and Citation. Many GM cars
of the 1980s and 1990s were notorious for oil leaks and premature
paint flaking -- the kind of defects that can aggravate consumers.
GM has received a boost in recent years due to gains in vehicle-quality
studies.
The campaign,
which GM calls "The Road to Redemption," will be
about "5 percent mea culpa and 95 percent what's good
about GM," said John Middlebrook, GM vice president of
brand marketing, in a news conference Wednesday.
"We
were looking for something jarring, and the most jarring thing
was the hard truth," said Dave Moore, chief creative
officer at McCann-Erickson Detroit, the local ad firm that
created the campaign. "Saying that '20 years ago we had
some really bad products, but we've learned our lesson' is
a pretty unconventional thing to admit in an ad."
GM has
narrowed the gap between it and Toyota Motor Corp. -- the
company recognized as best in initial vehicle quality by J.D.
Power and Associates -- by 58 percent in the past four years.
The study measures quality problems in the first three months
a vehicle is owned. In J.D. Power's 2003 study, released this
month, GM again topped its domestic rivals, recording an average
of 134 problems per 100 vehicles -- one more than the industry
average. Toyota repeated as the automaker with the highest
overall initial quality, with an average of 115 problems per
100 vehicles.
GM has,
however, continued to lag further behind the industry in J.D.
Power's long-term vehicle durability studies.
"That's
a real advantage for Toyota and Honda, and you could argue
is the most important thing when a person is deciding what
to buy next," said Joe Ivers, partner at J.D. Power.
"How the product does in year three, four or five is
a big deal to the car buyer, and GM has had a harder time
there."
A J.D.
Power study showed in 2002 about 200,000 vehicle buyers left
GM for Japanese-made vehicles, while only 75,000 switched
to GM from its foreign counterparts.
Nonetheless,
the GM ad campaign will try to attract buyers of rivals' cars
and trucks by highlighting GM gains in initial quality studies,
said Gary Cowger, GM president of North America.
"We
may not have done everything right in the past, but we've
learned from it," Cowger said. "It's a corporate-wide
communication effort to close the gap between perception and
reality."
He said
two factors -- GM's past reputation for poor quality and family
traditions of driving only an Asian or European vehicle --
keep four out of 10 new-vehicle buyers from even considering
GM.
The text-heavy,
two-page ad states: "Thirty years ago, GM quality was
the best in the world. Twenty years ago it wasn't." Another
part of the ad talks about "learning some humbling lessons
from our competitors."
The ad
campaign builds on recent GM efforts to attract consumers
by allowing them to take GM vehicles home for an overnight
test drive and by inviting owners of competing vehicles to
events where they can test drive new cars and trucks.
"The
road to redemption has no finish line," the ad says.
"But it does have a corner. And it's fair to say we've
turned it."
Companies
don't typically admit their mistakes in their ads, a local
marketing expert says.
"If
you think back to Tylenol, they admitted problems with tampered
bottles, but most are like Exxon, which never did an ad to
admit mistakes so openly. This is unique by GM," said
Aradhna Krishna, University of Michigan business marketing
professor.
"They
are kind of acting like a company in a crisis situation, and
maybe their crisis is all the market share they and other
U.S. automakers are losing to foreign automakers."
Contact JEFFREY McCRACKEN at 313-222-8763 or mccracken@freepress.com.
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| DCX
cashes in on Bonds, Global Bonds. |
DaimlerChrysler
unit sells bonds as rates tumble
Reuters
May 29, 2003
New York
DaimlerChrysler on Wednesday raised $2.5 billion from a sale
of five-year global notes, capping what is on pace to be the
busiest month of corporate bond issuance in the U.S. markets
this year.
The lowest
interest rates in at least a generation have unleashed a flood
of bond sales as companies refinance higher-coupon debt or
lock in low rates for future needs.
DaimlerChrysler's
sale brings expected total investment-grade issuance this
month to about $64.4 billion, according to Thomson Financial
and Reuters data, just shy of March's $65.4 billion, which
was the most of any month this year.
Companies'
incentive to refinance is strong as coupons on some new deals
hit record lows. The Gillette Co. earlier this month sold
$300 million of five-year notes with a 2.5 percent coupon,
the lowest ever for a five-year bond, according to Thomson
Financial.
Meanwhile,
with yields on alternatives such as safe Treasuries near 45-year
lows, investor demand for corporate debt has been strong.
"They're
more attractive than any other fixed-income asset class right
now," said Joe Jackson, portfolio manager for BB&T
Asset Management.
SALE
TERMS
DaimlerChrysler,
the world's third-biggest automaker, sold the notes through
its DaimlerChrysler North America Holdings unit. The 3.75
percent notes yielded 3.826 percent, or 1.49 percentage points
more than Treasuries. Proceeds will be used for general corporate
purposes, a company spokesman said.
When the
unit last sold five-year notes in January, they yielded 4.793
percent or 1.625 percentage points more than Treasuries.
Automakers'
bonds were one of the poorest performers in the corporate
market last year as a wave of bankruptcies and accounting
scandals soured investors on heavily indebted companies. With
bankruptcies and accounting debacles waning, the sector has
enjoyed a turnaround, yet some investors believe it has come
too far too fast.
"The
corporate market has had this phenomenal run and is due for
a real breather, and (autos) might well be a poster child
for that," said Mitchell Stapley, chief fixed-income
officer for Fifth Third Investment Advisors, who said he did
not participate in the deal.
Another
worry is that automakers' fortunes are closely tied to the
economy, which is struggling with excess capacity, especially
in the manufacturing sector.
"All
you have to do is look at the durable goods numbers this morning
to realize it's not exactly a big-ticket-item economy right
now," Stapley said.
Slumping
demand for cars and military aircraft pushed orders for durable
goods sharply lower in April, according to a Commerce Department
report on Wednesday.
CHRYSLER
TURNAROUND A PLUS
Still,
DaimlerChrysler has been viewed as a stronger credit than
General Motors or Ford Motor Co., with more manageable pension
liabilities, analysts said.
"A
lot of people have viewed (DaimlerChrysler) somewhat favorably
because they did stop the bleeding at the Chrysler division
earlier than projected," said Steven Bocamazo, a fixed-income
analyst for Loomis Sayles & Co.
Automakers'
bonds also are among the few sectors left where investors
can find yield, strategists said.
"This
is the cheapest sector of the industrial market and close
to being the cheapest sector of the investment grade market
so you're making a big bet if you're completely out the autos,"
said Fifth Third's Stapley.
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| Nascar
DCX Update |
Red
Rover, Red Rover, Marlin, Wallace Hope to Keep Dodges Rolling
at Dover
Dover, DE,
May 29, 2003
Sterling Marlin and Rusty Wallace hope to keep
climbing up NASCAR's top-10 chart on Sunday in the MNBA Armed
Forces Family 400 at Dover International Speedway.
Currently
ranked ninth and 10th, respectively, Marlin and Wallace expect
a solid effort on the Monster Mile's concrete surface.
"It's
just a big Bristol, and we always do well at Bristol,"
said Wallace, driver of the No. 2 Miller Lite Dodge Intrepid
and a three-time winner at Dover.
"It's
a tough race," Marlin said. "I just hope we can
stay dry for a change and get it all in. It's a 400-mile race
and that's about all we got in last week at Charlotte. We'll
try to hang around up front and hopefully have enough left
to turn it on at the end."
Marlin
finished seventh last week in the Coca-Cola 600 in his No.
40 Coors Light Dodge Intrepid and continues his climb toward
the top of the charts. He has moved from 24th after Darlington
to ninth in the last seven races. Although he trails leader
Matt Kenseth by 394 points, he's got 24 races or two-thirds
of the season left to whittle away at Kenseth's advantage.
He hasn't
won at Dover, but Marlin has scored 10 top-10 finishes at
the Monster Mile in 34 starts. The 45-year-old Tennessee native
will make career start No. 581 on Sunday.
Wallace,
a 46-year-old NASCAR veteran from St. Louis, finished 12th
last week at Charlotte and dropped four points behind Marlin
in the standings. Wallace has competed in 38 races at Dover
International Speedway, scoring three victories and 18 top-10
finishes, but he hasn't finished in the top-10 at Dover the
past two seasons. He'll make his 611th career start on Sunday.
NASCAR
Craftsman Truck Series
Dodge
Ram drivers will also get a chance to conquer the Monster
Mile this weekend in Friday's MNBA Armed Forces Family 200.
Ted Musgrave, driver of the No. 1 Mopar Performance Parts
Dodge Ram, is fresh off a victory at Charlotte and is the
defending champion at Dover.
Musgrave
moved up to fourth in the series standings after his win at
Charlotte and trails leader Bobby Hamilton by only 50 points.
Hamilton, driver of the No. 4 Square D Dodge Ram, finished
seventh at Charlotte and holds a 20-point advantage atop the
standings over Rick Crawford after five races.
Ram driver
Brendan Gaughan finished second at Charlotte and ranks fourth
in the standings.
Musgrave's
win at Charlotte tightened the Craftsman Truck Series Manufacturers'
championship standings. Chevy leads Dodge 34-32 with Ford
close behind with 29.
Time trials
for Friday's race will get under way today at 3 p.m.
NHRA
POWERade Drag Racing Series
Oakley
Funny Car driver Scotty Cannon and Route 66 Raceway in Joliet,
Ill., have a happy relationship, and Cannon is eager to get
back on the track that's been good to him in recent years
for the Lucas Oil NHRA Route 66 Nationals this weekend in
the 10th round of the 23-event POWERade Drag Racing Series.
Route
66 Raceway is where Cannon posted his career-best elapsed
time of 4.783 seconds in the first event here in 2001. It's
also where he was runner-up last year, against Del Worsham.
Cannon's
new Dodge team is buoyed by its performance last week in Heartland
Park Topeka, where Cannon qualified No. 4 with a solid 4.81-second
pass, although he was ousted in the first round after losing
a cylinder early on. Always
aiming to improve their performance, Cannon and his crew,
led by crew chief Phil Shuler, tested in Topeka the following
Monday.
"What we had done starting in Englishtown," Cannon
explains, "was we actually changed the way we were running
the motor in the car, because we didn't feel that the way
we were running it it was capable of running .70s or real
low .80s easy. We hadn't really had much success with the
tune-up that we had. So we changed it and in doing so we had
to change the clutch
combination.
"The
Topeka race showed some promised. We actually went an .81,"
he adds. "So first round Sunday we dropped a hole (cylinder)
because we had a little bit too much fuel in it with the way
we were running the clutch. So we tested on Monday and the
car made three good runs. We were just trying to go 300 or
400 foot to make sure we had the fuel system right, and the
car made three excellent runs."
O'Reilly
World of Outlaws
Danny
Lasoski, driver of the Mopar-powered Eagle owned by Tony Stewart,
will continue is Outlaw duel with Steve Kinser in Ohio this
weekend. The Outlaws race at Sharon Speedway in Hartford,
Ohio on Friday night and then head to Eldora Speedway in Rossburg,
Ohio for a Saturday night show.
Lasoski
leads Kinser by 53 points after 30 starts this season. Lasoski
has compiled seven wins, 22 top fives, 28 top 10s and 10 poles
so far in 2003.
Weekend
Motorsports TV, Radio Schedule
All Times Eastern
Friday,
May 30. NASCAR Winston Cup Bud Pole Qualifying. SPEED-TV
and MRN-Radio, 2:30 p.m.
Friday, May 30. Trackside. SPEED-TV. 7 p.m.
Friday, May 30. NASCAR Craftsman Truck Series MNBA Armed
Forces Family 200. 4:30 p.m. SPEED-TV and MRN-Radio.
Saturday, May 31. Lucas Oil NHRA POWERade Series Qualifying.
ESPN-TV. 8-10 p.m.
Saturday, May 31. NASCAR Winston Cup Happy Hour. SPEED-TV.
3 p.m. (taped).
Sunday, June 1. NASCAR This Morning. Fox Sports Net-TV.
10:30 a.m.
Sunday, June 1. NASCAR Winston Cup pre-race show. 12:30
p.m. FX-TV and MRN Radio.
Sunday, June 1. MBNA Armed Forces Family 400 NASCAR Winston
Cup race. FX-TV and MRN-Radio. 1 p.m.
Sunday, June 1. SPEED News. 7 p.m. SPEED-TV.
Sunday, June 1. NASCAR Victory Lane. SPEED-TV 8 p.m.
Sunday, June 1. Lucas Oil NHRA POWERade Eliminations. ESPN2.
7-10 p.m.
Sunday, June 1. NASCAR USA. MRN-Radio. 10 a.m.
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| Crossfire:
Up Close |

I
just posted up some
pictures courtesy of Tom Showers. They are from Chrysler
Travelling Road Show for dealers. I gotta say... The crossfire
looks sweet in Jet Black! |
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| Chrysler
Tosses The M80 |
Chrysler's
M80 Small Pickup Concept Dies; Canceled Plant Means Aids Vehicle's
Demise
By
Mary Connelly
Automotive News
The
Chrysler group's decision to call off construction of an assembly
plant and cancel plans for a new line of pickups means the company
must find alternative ways to capture Generation Y buyers.
Last week, Chrysler killed an ambitious plan
to produce a small pickup and its derivatives in a new plant
in Windsor, Ontario, by mid-decade.
Chrysler's choice of the Dodge M80 small pickup
for the high-profile project demonstrates its need to reach
a new generation of young buyers. Now the company will rely
on smaller-volume entries such as the Jeep Scrambler due in
July 2004.
In addition, the M80 was among the vehicles
considered for export if the Chrysler group decides to sell
the Dodge brand in Europe.
The weakening U.S. auto market, intensifying
price pressures and industry overcapacity make the assembly
project unfeasible, says Dieter Zetsche, Chrysler group CEO.
But darker prospects for the small pickup,
code-named M80, also undermined the project. Anticipated margins
on the entry-level vehicle were not hefty enough to bolster
the business case.
"We said from Day One this will be a
difficult business case because of the buying power of these
customers. The small pickup market "is a particularly
price-sensitive segment," Zetsche says.
"We wanted to add to our product line,"
Zetsche says. "But we could not find a business case
which would justify investment in incremental capacity. It
would not have been responsible to make any other decision."
Chrysler had asked major suppliers to participate
in building and owning the plant. That innovative arrangement
may be resurrected in the future, Zetsche says.
The Canadian Auto Workers, suppliers, and
the provincial and federal governments of Canada worked to
bring the deal to fruition, Zetsche says.
The company would not specify its anticipated
investment. Published estimates have pegged the total investment
at more than $1 billion.
Buzz Hargrove, CAW president, expressed outrage
at the Chrysler group's decision and blasted Canadian officials
for not offering heftier financial incentives.
The company described its work since October
as a feasibility study. The M80 was not a funded vehicle in
the long-range product plan, says Ken Levy, company spokesman.
Says Zetsche: "There is no deterioration
of our product plan whatsoever."
The M80 was intended to be a small, inexpensive
pickup at a time when competitive offerings are gaining in
size and price.
The Chrysler group's upcoming entries aimed
at young buyers include the Jeep Scrambler, a Jeep Wrangler
derivative that goes on sale in July 2004. Chrysler-Jeep dealers
also expect to sell the Jeep Compass, a small, entry-level
SUV shown at the 2001 Detroit auto show, although timing is
unknown.
In addition, Dodge dealers expect a Neon replacement
in calendar 2005. Dodge dealers also have been pushing for
a vehicle priced and positioned below the Neon.
"They will look at their product plan
and fine-tune it to compensate for the cancellation of the
M80," says Jeff Schuster,director of North American forecasting
for J.D. Power and Associates. The M80 program would have
yielded an estimated 200,000 units annually, he says.
Now the Scrambler volume may be boosted beyond
the anticipated annual build of 15,000 to 20,000 units, Schuster
says. Or the Compass, which Schuster pegs at 50,000 units
annually, could be considered for Dodge, he says.
Zetsche
says killing the M80 will not affect the company's deliberations
on whether to sell the Dodge brand in Europe. That decision
is due by year end.
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| CAW
Barks Back at Plant Decision |
Canadian
auto union slams Chrysler plant decision
Reuters
May 23, 2003
Toronto
DaimlerChrysler's decision to scrap plans for a new assembly
plant in Windsor, Ontario, will be devastating to Canada's already
slowing automotive industry, the head of the Canadian Auto Workers
union said on Thursday.
"This
is a huge blow. We're going in the wrong direction and we're
seeing plants close and production reduced. We thought this
would help start to reverse a trend, and this is not going
to happen," CAW president Buzz Hargrove said.
"I'm
just devastated. I'm angry. I'm frustrated. It's the last
thing in the world I expected. Quite frankly I thought things
were rolling along well on the project," Hargrove said.
"A
lot of people were looking forward to the opportunity for
2,500 new jobs," he said.
The Chrysler
unit of DaimlerChrysler AG said late on Wednesday it had canceled
plans to build the new truck plant in Windsor, directly across
the border from Detroit, citing a weakening North American
auto market.
Plans
for the C$1.6 billion ($1.2 billion) plant, which had rested
in winning government and industry financial support, had
been seen as a major victory for the CAW in last autumn's
contract talks when the union had pushed for new investment
to offset plant closures and layoffs in the industry.
The Windsor
plant was a project the company had touted to build a new
small-sized pickup dubbed the M80, to compete in a segment
dominated by models from Ford Motor Motor Co., General Motors
Corp., and Toyota Motor Corp.
But Chrysler
chief executive Dieter Zetsche said the business environment
had changed dramatically since since plans for the plant were
first floated.
"I
do understand the emotions and, of course, we knew there would
be a big disappointment," Zetsche said on Thursday.
"At
the same time, I have to make it very clear that during last
fall, we did not give a promise that we would build that plant.
What we said, and we said it clear and loud, was that we would
try to do everything possible to make that a viable business
case, but that we only could proceed if there would be an
economic basis for that," he said.
Zetsche
added that "the door is clearly open to Canada and to
Windsor" for further investment and reiterated plans
to spend C$2.6 billion in Canada between 2002 and 2005.
Independent
auto analyst Dennis DesRosiers downplayed the effects of the
Windsor cancellation.
"It's
not devastating. It's negative that we lose upside potential,
but we didn't have these jobs to begin with, so it's not as
if an existing worker is losing his job," said DesRosiers.
"It
hurts in that we lose upside potential, not that we're losing
existing jobs."
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| Hubba
Hubba! |
Chrysler
ads in Canada feature Diana Krall
By
Marty Bernstein
Automotive News / May 26, 2003
 |
| Celine
who? |
|
For
the second year, Diana Krall, the Grammy Award-winning jazz
singer, will appear in TV commercials and print ads for the
Chrysler brand in Canada.
The campaign
will pitch the new Pacifica sport wagon and the Sebring convertible.
The campaign,
one of the biggest from DaimlerChrysler Canada, is part of
an effort to move the Chrysler brand and vehicles to a premium
position.
"Diana
helps us express the passion and emotion our customers feel
from driving and being seen in a Chrysler product," says
Ron Smith, vice president marketing of DaimlerChrysler Canada.
Two commercials
were produced. Both use Krall on camera and singing.
In one
spot she sings "L.O.V.E.," a song recorded for the
commercial.
A new
spot using the parting of the Pacific Ocean in an urban setting
was introduced last week for the Pacifica in a national campaign
in Canada.
In the
spot, Krall sings "Charmed Life," which is an original
composition of hers.
Both commercials
were created by PentaMark Canada.
In the
United States, the Chrysler group is using Canadian singer
Celine Dion in advertising to help move the Chrysler brand
upscale.
The company
says Dion will appear in some Canadian commercials this year.
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|
Telemarketers
are A-Ok |
MARKETING:
Car salespeople, ad execs rank low in poll
By
Marty Bernstein
Automotive News
May 26, 2003
Americans
love cars, but they don't care much for the people who sell
them.
The Gallup
Organization asked Americans to judge the honesty and ethics
of 21 vocations. Car salespeople ranked 20th and advertising
executives 19th.
Only telemarketers
ranked lower - 21st.
Six percent
said car salespeople were ethical.
Journalists
were ranked in the middle of the pack, two rungs above congressmen,
with 26 percent of those surveyed ranking this profession
as honest and ethical.
For the
third straight year, Gallup's survey on honesty and ethics
in professions finds that the American public rates nursing
as the field with the highest standards of honesty and ethics.
Seventy-nine
percent of Americans say nurses have "very high"
or "high" ethical standards.
Military
officers and high school teachers also ranked high.
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| Problem
Child |
MARKETING:
Agency apologizes for radio ad
Automotive News
May 26, 2003
LOS ANGELES
A spokeswoman for Saatchi & Saatchi Los Angeles, in Torrance,
Calif., says the agency didn't mean to offend anyone with a
Toyota regional-dealer radio spot that compared buying an uncertified
vehicle to adopting a problem child.
The spot
was pulled on May 8 after complaints to Toyota Motor Sales
U.S.A. Inc. and the Publicis Groupe agency from listeners
in Salt Lake City and Albuquerque, Ariz., the only markets
in which it ran.
"We're
trying to figure out what happened," says the Saatchi
spokeswoman. "Obviously we're not going to point fingers
at anyone."
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| Chrysler
Canuck Plant Cancelled |
Chrysler
cancels planned new Canada assembly plant
Reuters
May 22, 2003
Detroit
The Chrysler unit of DaimlerChrysler AG said late on Wednesday
that it had cancelled plans to build a new assembly plant in
Canada, which could lead to problems with the Canadian Auto
Workers union.
"A
proposed new manufacturing facility, incorporating innovative
supplier initiatives for Windsor, Ontario, will not be built
because of business viability issues," the German-American
company said in a statement.
The
Windsor plant, just across the U.S. border from Detroit, was
a project that Chrysler had planned mainly to build a new
small-sized pickup dubbed the M80.
The
M80 was to compete in a segment dominated in the United States
by older models from Ford Motor Motor Co., General Motors,
and Toyota Motor Corp.
But
Chrysler Chief Executive Dieter Zetsche said in a statement
that the business environment had changed dramatically since
the addition of the plant to Chrysler's Canada-based production
was held out as a possibility to the Canadian Auto Workers
(CAW) in contract talks last fall.
"The
state of the automotive market has created a formidable hurdle,
especially for a small, entry-level vehicle such as the one
we were considering," Zetsche said.
"Additionally,
competitive pricing, ongoing incentives and increasing overcapacity
in North America led us to conclude that this is not the time
to add new capacity," Zetsche said.
The
plans to build the plant were billed by CAW chief Buzz Hargrove
as a major concession in labor talks that ended with a new
contract agreement last October.
And
a source close to the talks said the union was sure to be
angered by the company's decision not to build the new plant,
which would have added new assembly line jobs and given a
sorely needed boost to a key Canadian trade union.
The
source did not elaborate, and CAW officials could not be reached
for immediate comment. But Canada has lost a growing number
of manufacturing and auto worker jobs to low-cost facilities
in countries including Mexico in recent years.
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| Running
For The Borders |
ONE
LAP OF AMERICA: Competition finds inspiration in Cannonball
Run
May
22, 2003
By Tony Swan
Free Press Special Writer
It's been 24 years since the last one, but the name still resonates
with a breed of drivers who respond to speed limits in the same
way the rest of us respond to restaurant capacity warning signs.
The
Cannonball Run. Or, to be historically accurate, the Cannonball
Baker Sea-to-Shining Sea Memorial Trophy Dash.
There
were four Cannonballs in all, the first in 1971, the last
in 1979. They stirred up police agencies all across the country,
inspired a number of movies, and, ultimately, spawned today's
One Lap of America tour.
The
idea, conceived by Car and Driver magazine columnist Brock
Yates, was simple: a bunch of car crazies would marshal up
in New York City and see who could get to California the fastest.
This
proved to be very fast indeed. Teamed with racing legend Dan
Gurney, Yates set the pace in the 1971 inaugural, booming
from the Red Ball Garage in Manhattan to the Portofino Inn
in Redondo Beach, Calif., in 35 hours, 54 minutes.
The
distance was about 2,900 miles. The average speed was just
over 80 m.p.h. That includes pit stops, an element Yates turned
to his advantage.
Pay
at the pump was in the future in the '70s. You had to pay
cash or hand over a credit card. Yates and Gurney paid cash.
"And
we never waited for the change," he recalls. 'It made
a big difference.'
In
the last Cannonball in 1979, race driver David Hines and Jaguar
dealer David Yarborough, driving a Jaguar XJS, lowered the
cross-country record to 32:51.
The
record still stands.
"In
1979, the event was losing its sense of humor," says
Yates. "Some of the competitors were getting way too
serious, the truckers were getting all stirred up, and I knew
I just couldn't do it again. Someone was going to get hurt."
Inaugurated
in 1984, One Lap of America is the more socially acceptable
sequel to the Cannonball Run. Instead of racing across the
country, One Lap competitors do all their racing against the
clock, on racetracks.
Of
course, there's still plenty of driving on public roads, and
when the trek between tracks gets to be more than 500 miles,
Lappers are likely to be in a hurry.
Which
means that more than a few get acquainted with various police
agencies every year. Some of them more than once.
But
that element -- staying out of traffic court -- is part of
the event's challenge.
"The
weird thing is I never got a ticket in the Cannonball,"
says Yates.
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| Giving
the Aztec a Run For Its Money |
Dodging
the Camera: Magnum SRT-8 sportwagon spotted in production
trim
AutoWeek
May 22
You’ve
seen the concept—now how ’bout a glimpse of the
real deal? Here’s our spy guy’s shots of the forthcoming
2005 Dodge Magnum SRT-8 sportwagon in production trim undergoing
testing at Chrysler’s Arizona test facility. While the
concept revealed in Los Angeles featured a 430-horsepower
supercharged 5.7-liter Hemi V8, the production model due in
early 2004 will likely hit the market with a 340-hp Hemi under
the hood.
Magnum
and a sister Chrysler model based on the 300C concept shown
last month in New York represent Chrysler’s next-generation
front-engine, rear- and all-wheel-drive LX replacements.
The
cars borrow some 20 percent of their parts from Mercedes,
including suspension, transmission and steering hardware.
A third potential LX model, the Airflite concept that debuted
in Geneva, is a five-door sport hatchback powered by a 3.5-liter
V6 driving the rear wheels.
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| Photos
by Jim Dunne/Popular Mechanics |
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Read
the entire story here... |
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| Five-Stars
All Around for 2004 Chrysler Pacifica |
Five-Stars
All Around for 2004 Chrysler Pacifica
Chrysler Pacifica earns highest U.S Government Crash Test Rating
Auburn
Hills, Mich.,
May 20, 2003
With
safety and quality at the forefront of its design, the all-new
2004 Chrysler Pacifica has earned the highest rating - five-stars
all around - from the National Highway Traffic Safety Administration
(NHTSA) on its frontal and side impact crash tests.
"From
its inception, Chrysler Pacifica was developed with thorough
attention to safety, quality and refinement," said Mike
Donoughe, Vice President-Family Vehicle Product Team. "The
five-star rating is yet another example of the many attributes
that will further enhance the image of the Chrysler brand
and draw families to this compelling new vehicle."
Chrysler
Group engineers used state-of-the-art computer technology
to help define and optimize vehicle performance during the
earliest stages of Chrysler Pacifica's development. This computer
technology was used to anticipate how each component of the
Chrysler Pacifica would work together during a crash test
to absorb and reduce crash forces sent to passengers. Chrysler
Group engineers refer to this use of advanced technology as
"crash component choreography." Crash simulations
were combined with real crash tests to enhance the safety
performance of the Chrysler Pacifica.
Early
in vehicle development, the all-new 2004 Chrysler Pacifica
also was assigned the internal code "The Protector."
"'The
Protector' is really about the driver and his or her responsibility
for getting everybody home safely," said Donoughe. "Chrysler
Pacifica provides the tools the driver needs to fulfill that
role. The first-class seating position, cockpit-style controls,
all-wheel-drive and sport-sedan handling help the driver avoid
accidents. If a crash does occur, safety systems such as the
three-row side curtain air bags help keep occupants safe."
Chrysler
Pacifica is one of the world’s first vehicles to offer
side curtain air bags which cover all-three rows of occupants
as standard equipment. The ceiling-mounted side curtain air
bag deploys downward and provides full side window coverage.
The air bag meets the voluntary standards set by the industry's
Side Air Bag Technical Working Group. In addition, Chrysler
Group engineers also used a "pole test," which mimics
accidents such as hitting a telephone pole or tree, to evaluate
the side air bag sensing system. These types of accidents
may be severe because the crash forces are concentrated in
a relatively small area of the vehicle.
Chrysler
Pacifica also meets Chrysler engineers' strict criteria for
handling and stability. The unique sports tourer package is
designed with a wide track for optimal handling and stability.
Although the Chrysler Pacifica is taller than most passenger
cars, its suspension, steering and ride are calibrated to
achieve sport sedan cornering and handling qualities. Additionally,
knowledge was shared across the DaimlerChrysler family to
ensure that the Chrysler Pacifica's rear suspension incorporated
"best practices" in technology and design.
"Chrysler
Pacifica's adoption of additional development testing with
the DaimlerChrysler Driving Simulator in Berlin is one example
of how we are taking advantage of resources across the DaimlerChrysler
family," added Donoughe.
Chrysler
Pacifica's advanced restraint system encompasses the seat
belts, air bags and sensors to optimize occupant protection
in the event of a crash. In addition to the side curtain air
bags, Chrysler Pacifica provides the first Chrysler Group
inflatable knee blocker. Located just below the steering column,
the knee blocker helps to reduce potential leg injuries in
a crash. It also aids in appropriately positioning the driver
to get the full safety benefit of the restraint system.
Multi-stage
driver and passenger air bags deploy at various levels based
on the severity of the crash. Two charges on the air bag module
are triggered separately. A minor impact will trigger a low-power
deployment while a more severe impact will prompt a more high-powered
deployment to optimize occupant protection. The sophisticated
driver air bag works in conjunction with the energy-absorbing
steering wheel, patent-pending steering column and inflatable
knee blocker to provide supplemental restraints in frontal
impacts.
Seat
belts are the first line of defense against injury in a crash.
Chrysler Pacifica is equipped with front seat belt pretensioners
and constant force retractors. Both are located within the
seat belt retractor system and activated simultaneously with
air bag deployment. Pretensioners tighten the seat belt to
keep the occupant in place while constant force retractors
minimize the load to reduce upper body injuries from the excessive
force of the seat belt when it presses against the body.
"Loaded
with safety and security features, Chrysler Pacifica was designed
to give drivers and other occupants added peace of mind,"
said Donoughe. "All drivers want to safeguard their families
on the road and Chrysler Pacifica assists in that mission."
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| The
HighBeams Are Always On. |
| Limited
Edition Jeep® Wrangler Rubicon Tomb Raider Model Available
in July
Limited
Edition Jeep Wrangler Rubicon Model Based On Summer Movie
"Lara Croft Tomb Raider: The Cradle of Life."
Exclusive
Serial Numbered Collector's Edition
Auburn
Hills, Mich., May 21, 2003 -The limited edition 2003 Jeep®
Wrangler Rubicon Tomb Raider model debuts in July to coincide
with the release of the new film "Lara Croft Tomb Raider:
The Cradle of Life." A customized version of the Jeep
Wrangler Rubicon is driven in the film by virtual game heroine
Lara Croft, played by Angelina Jolie.
"The
Jeep Wrangler Rubicon is the most capable Jeep ever built,
so the heroic and extreme environment in which Lara Croft
uses her custom Wrangler Rubicon in Tomb Raider is accurate,"
said Jeff Bell, Vice President, Jeep, Chrysler Group. "This
is more than just a product placement. We have created a 360-degree
integrated marketing campaign around the movie and the debut
of the Wrangler Rubicon Tomb Raider model."
Based
on the Jeep Wrangler Rubicon designed and created specifically
for the movie, the Wrangler Rubicon Tomb Raider model highlights
the unbeatable capability of the Wrangler Rubicon in extreme
conditions. Unique exterior features on the Wrangler Rubicon
Tomb Raider model are 16-inch Alcoa forged aluminum wheels,
Tomb Raider badging and a number of Mopar accessories including
a light bar, riveted fender flares, tubular grille guard,
diamond plate bumper guard, rock rails, fog lamp and taillamp
guards, black tubular grille guard, fog lamps with brush guards,
riveted fender flares in graphite, aluminum diamond plate
bumper guard in black, black rock rails and taillamp guards.
Inside
the Wrangler Rubicon Tomb Raider are unique Dark Slate fabric
seats with red accent stitching down the center, silver surround
instrument panel bezel, red seat belts and a Tomb Raider badge
with serial number. As with the custom vehicle in the film,
all Wrangler Rubicon Tomb Raider models are offered in Bright
Silver.
Intended
to be a collector's vehicle, a limited edition of just over
1,000 vehicles will be available beginning in July at dealerships
across the U.S. The base price of the Wrangler Rubicon Tomb
Raider is $28,815, including destination.
The Chrysler
Group's Jeep Design Studio team, in collaboration with Kirk
Petruccelli and Graham Kelly from the Paramount Tomb Raider
production team, designed and built the customized Jeep Wrangler
Rubicon featured in the film. The Jeep Design Studio applied
that same design theme from the custom Wrangler Rubicon for
the movie vehicle to this production model.
Under
the skin, the Tomb Raider model is based on the most capable
vehicle ever built -- Jeep Wrangler Rubicon. As all Wrangler
Rubicon models, the Tomb Raider model features Tru-Lok™
driver actuated front and rear locking differentials, front
and rear Dana model 44 axles, four-wheel disc brakes, Rock-Trac™
4:1 low range transfer case and maximum traction reinforced
31-inch tall tires with a trail grabbing tread pattern.
"In
the movie, this vehicle will be showcased in many rugged and
extreme situations, highlighting key strengths of the brand
in a new and exciting way," said Bell. "You'll see
the Jeep crossing harsh desert and jungle terrain without
any difficulty -- true Jeep capability."
To showcase
Jeep vehicle capability and authenticity, the brand is creating
30- and 60- second spots that feature footage from the film
as well as original footage in which Jolie appears as Lara
Croft. Print advertising will start in mid-May for June issues,
and TV advertising will air on June 9.
The first
Tomb Raider movie was a massive blockbuster, grossing $47.7
million in the opening weekend, the biggest opening ever for
a film with a female star. Worldwide, the film went on to
make nearly $300 million in its theatrical release. Lara Croft
and Tomb Raider are Trademarks of Core Design Ltd. The Cradle
of Life is a Trademark of Paramount.
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Read
the entire story here... |
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| Rest
In Pieces |
Alejandro
De Tomaso Dead: Italian carmaker founder dies in Modena, age
74
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